Umiya Oil & Company — multi-brand lubricant catalog and enquiry platform

Umiya Oil sells industrial and automotive lubricants across more than ten brands — Castrol, Servo, IPOL, HP, Shell, Mobil, Gulf, Veedol and others — to buyers who don't shop the way a retail customer does. A workshop owner or a fleet or plant manager needs to find the right grade for a specific application (a hydraulic system, a cutting operation, a motorcycle, a truck) and then negotiate quantity and price directly, not add a SKU to a cart and pay online. The site had to make a large, brand-fragmented catalog easy to browse by application while routing every serious buyer into a real conversation with the sales team instead of a dead-end contact form.

Built the catalog around application first, brand second — industrial oils (hydraulic, cutting, gear, compressor) and vehicle oils (by vehicle type) are browsable independently of which of the ten-plus brands stocks them, with a fastest-moving section surfacing the products buyers ask for most. In place of a checkout, buyers fill a structured enquiry — company, application type, specific grade and requirements — that gets saved to their account under My Enquiries and can be exported for their own records, then handed straight to the sales team over WhatsApp for pricing and fulfilment. Accounts, login and the enquiry history run on the same Laravel backend as the public catalog, so a repeat buyer isn't re-describing their requirements every visit.

Umiya Oil runs one platform covering a ten-plus-brand catalog, application-based browsing, and an enquiry pipeline that lands in WhatsApp for direct sales follow-up — replacing what would otherwise be a static brochure site with no way to capture or track a buyer's requirements.

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